Approaching each task with an explorative attitude and artistic flare. Rakel Karlsdóttir is looking at the project through people’s needs and delivering the feelings they didn’t know they had. Taking substantial time to talk to her clients, to look into their wishes, their personalities and their interests, is essential throughout the projects.

The defining factor that sets Rakel Karls’s studio work apart is purity and depth – the complex yet minimal combination of both. Rakel Karls Studio’s approach to every project is through a discovery, an ongoing dialogue, and a collaborative journey.

Together with Rakel, we worked on Brand Story, Visual Identity and accompanying digital assets.